So, this is one of those key chains where you attach one end  to a button on your trousers or waistcoat and on the other end you attach your key and put it in your pocket.

But, how about sewing a button inside your bag, and attaching this and your keys to that button.

No more of your life wasted scrabbling around for your keys at the bottom of your bag where they are hiding underneath your phone, wallet, umbrella, tissues, bag of satsumas and a guide to Bolsover Castle.

Just pull the chain and magically, seconds later, your keys appear, a little fluffy, but happily in your hand...

The chain is over 30cm long, so you can open your door without removing the keys from the chain...so...added bonus...you won't lose your key...it will be attached to the chain in your bag.